Would you blame a company that invests millions into its social media marketing campaign? If you would, then you are yet to come to terms with the wonders that social media can do for your business. In today’s business world, all top fliers have come to understand the importance of the social media, a whole lot of these companies have been key drivers behind the change taking place on social media. Some others are only…
The internet has become strategically important in how businesses are being conducted and marketed. A bulk of the activities on the internet are centered around the social media, about 70% of the activities on the internet are related to social media usage. Isn’t that huge? It’s no surprise then that every business wants to equally be in this space and maximize it to push their products and services forward. It is the need to grow…
Business in the 21st century is highly competitive. Today, there are more startups and established companies in the streets of a well-developed city like New York than there were in the entire country many years ago. Very many new companies start up each day, and unfortunately for many of them it takes just about the same time required to start up for it to go up in flames. The busyness level of prospective customers and…
Social media marketing can help you build a strong online presence for your brand, good customer relation, authority in your chosen niche, as well as generate traffic for your website to aid your conversion rate. At the same time, social media marketing can have a counter effect, become a thorn in your company’s flesh and take a lot of time and stress with little to no effect on your sales and conversion rates. The difference…
I want to believe you don’t need to be told in this day and age, that your business needs a website. Can I ask a question? How can you possibly break even without an online presence? Did I just hear you say “but I have a website”? Awesome, but what does your website look like? A bit of an unprofessional website. Trust me, you need a professional website. Let me share with you some essentials…
Social media is the holy grail of marketing, and the earlier you begin to utilize social media for business, the better for your business. The hot question on the lips of many entrepreneurs remain how they can turn social media for business into a selling point. With three billion people on the internet and with a billion online at every given point. Beyond social media marketing, how can you convert the social business aspect into…
Every business must learn to redefine its marketing strategies over a period of time, else these businesses are bound to fail woefully. The advent of the internet has entirely changed how marketing works and anyone who is not in bed with this new age marketing technique is surely bound for failure. In today’s new age marketing era, not only must businesses leverage on the internet and find the best way to make marketing work for…
More often than not, business ideas are based on what entrepreneurs think people want. That is not bad in itself, the whole fulcrum of business ideas is to solve problems, right? That’s it, somewhere along the line, the business ideas affect the business marketing strategies and even content curating. Here is the new catch though, instead of waiting for the customers to show you what they want and stream upstream. What if you swim downstream…
As a small business owner or a member on the board of a big corporation, one thing remains constant, content is king. What you feed your customers is more important than what they buy from you. In the long run, your creativity in how you craft content will affect your sales. That is why small business owners must master the art of content marketing, it is an art in and of itself. Known to business…
If you are the selling business, you are required to sell a product, right? Sometimes, the product you intend to sell may be unpopular products, how do you manage that? I have a bombshell for you though. The word sell doesn’t sell anymore. If you are in the selling business then you should not tell your audience that you want to sell a product to them. What do you tell them instead? Good question! The…