It’s easy to think that all you have to do is tweet or post here and there and that potential clients will see it. Business begins to boom after two weeks of “promotion” and now you’re a millionaire. Unfortunately, that notion has been proven wrong and the realization is that promoting on social media is more than just randomly promoting to your own social media followers. It’s a little more complex than that but not…
Since its introduction in 2005, the video sharing application YouTube has been at the forefront of using video as a veritable marketing tool. 13 billion people use YouTube every day, 300 hours of videos are uploaded on the channel daily and about 80% of people aged 18-49 watch YouTube every other day. Videos are naturally engaging and they can hold prospects attention. The market place is crowded and everyone is busy, so it is necessary…
There is an abundance of companies in the world. You could follow their lead and be the same or march to your own drum and be original. The responsibility lies on you to make your own company different and to stand out from the pack. Besides having your marketing plan, it’s important to also focus on other aspects of your company. Be honest about your products and services: The first step is honesty. Don’t promote…
Marketing is the lifeline of any startup and you won’t see considerable benefits without it. Huge companies will pour millions into marketing without batting an eyelid. They’re assured of the returns and know the worth of investment. While you may not have the resources of these multinationals, they’re great examples to use for influence as you create own. You too can market like a pro. Use social media Social media is the gold mine of…