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A Guide To Developing An Effective Social Media Marketing Strategy

Social media marketing can help you build a strong online presence for your brand, good customer relation, authority in your chosen niche, as well as generate traffic for your website to aid your conversion rate.
At the same time, social media marketing can have a counter effect, become a thorn in your company’s flesh and take a lot of time and stress with little to no effect on your sales and conversion rates.
The difference between the good and bad kind of effect social media marketing can have on your business is mostly strategy. Strategy involves taking a lot of things into consideration and working with a systematic plan and setting controllable goals and milestones. This article helps you walk through how to create an effective social media marketing strategy for the best results.


  1. Set goals
    Before you can get what you want from social media marketing, you have to know and define what you want exactly. Goals should be set around driving brand awareness, increasing authority in chosen niche, generating online traffic, making sales and building good relationships with your customers. Success from efforts should be evaluated using feedback and numbers accurately measuring these factors and goals.
  2. Identify your specific audience and learn everything you can about them
    By identifying who your target audience is, what they like, their motivation to buy, it becomes easier to make related posts on social media that can easily effect a move from them. For example, baby boomers are more responsive to posts about history and parental guidance while Millennials are going to show more interest in posts about new kits, gizmo and gear. Having good information about your target audience is key to connecting with them easily and sparking up their interest to help boost you brand promotion and conversion rates.
  3. Generate spicy and relevant content for promotion
    As much as possible, infuse lots and lots of related content for interesting marketing into your plan. Such content could involve series on a specific day such as #MotivationMonday or #WorkoutWednesday where you get to provide value to your customers even beyond your products or services. It is also important that you develop a content calendar to help you manage your posting of content and to make it easy for your prospective customers to follow.
  4. Get Relevant Information about the competition and study themIf you are about to start your business, chances are established companies in your field have a good social media handle and have started marketing their products and services on it. You can take noticeable and available information from their successful strategies and improve on it to ease your work on getting fresh ideas. You can also determine weak spots in their marketing and develop it in your own model to make your system more efficient and reliable. Sometimes, it is unnecessary to reinvent the wheel and all you have to do is learn from past successes and failures of competitors to help you dominate the market.

A good social media marketing strategy is the first step in ensuring that your brand gets noticed in this ever busy text and tweet world without getting frustrated and spreading your resources and manpower too thin. By using the steps outlined above, you have a solid chance of promoting your brand and improving your conversion rates and sales.

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