It is true that business today has changed and people are no longer running radio adverts or television alone while hoping to reach their targeted audience. Today, you will agree with me that the aim is to meet people where they are, and there is no better place to do that than social media. With most business maximizing the advantage of the trend, social media management tools are a necessity whether you are an online influencer or a marketer.
Whether you plan to just schedule posts in advance, or track analytics across sites, social media management tools will make your work easier, schedule less hectic and your business seamless with optimal operation, now that’s interesting. How about we quickly take a look at some social media management tools, shall we?
This tool aims at achieving integration between you and your followers. It allows you to manage several top-rated social sites including Google+, Tumblr, LinkedIn and of course Facebook and Twitter and with the excellent reviews it has garnered from users, it looks like it is going about the business dutifully.
Although the name is catchy, but that is not the only gist. SocialOomph is the way out if you are an online influencer who loves to share content across multiple sites or a marketer who gets busy with other ventures too. You can schedule posts across platforms, analyze and know who you are reaching all courtesy of one tool. Meanwhile It is not entirely free if you intend to use more than Twitter, but this tool will give you a good run for your money.
As the name infers, if your organization relies heavily on the Twitter base audience, TweetDeck will work well for you. It is the perfect choice for businesses who use Twitter as customer feedback and complain unit. With custom timelines automatically tailored to your follower’s taste and the ability to create and manage tweet lists, it allows you to link team members account thus allowing for a broader reach.
If your business has a considerable presence and also following on twitter, HootSuite is the way to go. With a robust reach, this management app allows you to manage up to three profiles simultaneously and gives you room to schedule about thirty posts in advance. You can also generate leads with social contests, and if you are gung-ho on figures, you also have the analytical tools that allow you track followers and know the impact of your content coupled with two RSS feeds, all in one place
Beyond every aorta of doubt, the aim of every social media management tool is to ensure that you as a user can do much more within limited time and achieve an enviable result. Feel free to contact us to learn more details on how you can harness the power of social media in moving your business to the next level.