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See The Best Social Media Management Tools

It is true that business today has changed and people are no longer running radio adverts or television alone while hoping to reach their targeted audience. Today, you will agree with me that the aim is to meet people where they are, and there is no better place to do that than social media. With most business maximizing the advantage of the trend, social media management tools are a necessity whether you are an online…

Why Your Website Lacks Visitors

I want to believe you don’t need to be told in this day and age, that your business needs a website. Can I ask a question? How can you possibly break even without an online presence? Did I just hear you say “but I have a website”? Awesome, but what does your website look like? A bit of an unprofessional website. Trust me, you need a professional website. Let me share with you some essentials…

How to turn your social media into a selling point

Social media is the holy grail of marketing, and the earlier you begin to utilize social media for business, the better for your business. The hot question on the lips of many entrepreneurs remain how they can turn social media for business into a selling point. With three billion people on the internet and with a billion online at every given point. Beyond social media marketing, how can you convert the social business aspect into…

The 21st century marketing that works

Every business must learn to redefine its marketing strategies over a period of time, else these businesses are bound to fail woefully. The advent of the internet has entirely changed how marketing works and anyone who is not in bed with this new age marketing technique is surely bound for failure. In today’s new age marketing era, not only must businesses leverage on the internet and find the best way to make marketing work for…

Don’t wait for them to come to you, meet them where they are

More often than not, business ideas are based on what entrepreneurs think people want. That is not bad in itself, the whole fulcrum of business ideas is to solve problems, right? That’s it, somewhere along the line, the business ideas affect the business marketing strategies and even content curating. Here is the new catch though, instead of waiting for the customers to show you what they want and stream upstream. What if you swim downstream…

How you can make content marketing work for you

As a small business owner or a member on the board of a big corporation, one thing remains constant, content is king. What you feed your customers is more important than what they buy from you. In the long run, your creativity in how you craft content will affect your sales. That is why small business owners must master the art of content marketing, it is an art in and of itself. Known to business…

The word “sell” doesn’t sell anymore

If you are the selling business, you are required to sell a product, right? Sometimes, the product you intend to sell may be unpopular products, how do you manage that? I have a bombshell for you though. The word sell doesn’t sell anymore. If you are in the selling business then you should not tell your audience that you want to sell a product to them. What do you tell them instead? Good question! The…

How to Promote on Social Media

It’s easy to think that all you have to do is tweet or post here and there and that potential clients will see it. Business begins to boom after two weeks of “promotion” and now you’re a millionaire.  Unfortunately, that notion has been proven wrong and the realization is that promoting on social media is more than just randomly promoting to your own social media followers. It’s a little more complex than that but not…

How to Promote Your Business Using YouTube Videos

Since its introduction in 2005, the video sharing application YouTube has been at the forefront of using video as a veritable marketing tool. 13 billion people use YouTube every day, 300 hours of videos are uploaded on the channel daily and about 80% of people aged 18-49 watch YouTube every other day. Videos are naturally engaging and they can hold prospects attention. The market place is crowded and everyone is busy, so it is necessary…

How to Make Your Company Stand Out From the Pack

There is an abundance of companies in the world. You could follow their lead and be the same or march to your own drum and be original. The responsibility lies on you to make your own company different and to stand out from the pack. Besides having your marketing plan, it’s important to also focus on other aspects of your company. Be honest about your products and services: The first step is honesty. Don’t promote…